Marketing and business development are ongoing activities that must be managed over time. Although they typically consist of long-term strategies, you can improve your marketing results by creating a short-term 90-day plan.
Creating a 90-day marketing and business development plan helps you address a wide range of business challenges. It makes it easy to leverage new business opportunities, secure funding, or gain much-needed traction in your market.
Benefits of a 90-Day Marketing Plan
A 90-day marketing and business development plan helps you establish a baseline to which you can compare your progress over time. This makes it easy to implement, test, and pivot marketing activities based on the results you achieve in the short term.
A 90-day plan gives you the flexibility you need to optimize your strategy quickly, reduce unnecessary spending, and create a more efficient business development plan for the future.
This is especially important for insurance firms that operate in an ever-changing marketplace. The demands and expectations of clients directly affect the marketing strategies you’ll need to use to grow your insurance business.
What to Consider When Creating a 90-Day Marketing and Business Development Plan
Creating the right plan depends on a few key considerations. You need to consider what strategies have worked in the past. Failing to do so may cause you to make drastic changes that could lead to negative results.
When you recognize what has worked, you keep those elements in your new strategy while eliminating those that failed to provide the results you were looking for.
You determine what improvements can be made to your previous marketing and business development plan. Improving those factors that worked will provide even better results.
Take the time to understand why those strategies worked, and consider the unique needs and behaviors of your audience.
How did your previous marketing plan resonate with those needs, and what actions did your audience take as a result of your marketing efforts?
Answering these questions helps you uncover new opportunities that can be leveraged for ongoing growth in your industry.
What to Include in Your 90-Day Business Development Plan
There are some key elements to include in your 90-day marketing and business development plan.
It should begin with a complete description of your services and products along with the features and benefits they provide to your target audience.
You should include information related to the insurance industry. This can help you clarify your company’s position within that industry while analyzing your competitors.
Many 90-day marketing plans are put in place to take advantage of opportunities in your industry. Your plan should outline those opportunities and the ways in which you plan to leverage them.
Your insurance firm’s team members should be identified alongside the roles they’ll play in implementing your new marketing and business development plan.
It should also include financial information related to projections and the impact that your new plan can have on your company’s short- and long-term goals.
Understanding the goals of your business and creating a marketing plan that helps you achieve those objectives are critical to the success of your insurance firm.
A 90-day marketing and business development plan can be used to optimize your future marketing efforts by testing the short-term results of new initiatives. More importantly, it allows you to achieve a new level of growth in the insurance industry.
