Client Development Should Never Be About Hard Selling...So What’s it Really About?

Client Development Should Never Be About Hard Selling…So What’s it Really About?

Insurance agents often misunderstand the goal of client development. The biggest misconception is that they should focus on hard selling services or products to existing clients. But this perspective causes you to overlook the real purpose (and benefits) that client development provides to countless businesses in a wide range of industries. An effective client development…